You used an AI tool to build your site. Maybe you used a page builder. Maybe you prompted your way through the copy. It saved you hours and the result looks reasonable.
But something is quietly costing you conversions.
Visitors are not consciously thinking "this was built by AI." They are just not trusting it. The bounce rate is higher than it should be. The conversion rate does not move. The site looks fine but does not land.
The problem is that AI-generated websites have specific patterns that people recognize on a gut level even without being able to name them.
The copy fits every company and describes none of them
AI copy is grammatically perfect and flows without friction. Every sentence is well-structured. That polish is also what makes it feel inhuman.
Real company copy has opinions, product-specific language, and a point of view. It sometimes uses industry jargon. It sometimes uses fragments. It sounds like someone thought about it.
Read every sentence on your homepage out loud. If any of it could appear on a competitor's site without changing a single word, rewrite it. The headline and the value proposition are where this matters most.
The testimonials have no specifics
Trust sections are one of the first things AI tools generate and one of the last things founders actually fill in. The result is testimonials with no last names, no company names, and no specific outcomes.
"Saved us 4 hours a week on reporting" converts better than "This tool is amazing." The specific outcome signals that a real person wrote it about a real experience. Generic praise signals the opposite.
If you do not have three testimonials with a first and last name, a job title, a company, and a specific result, use fewer testimonials. One real one beats six vague ones.
The images could belong to any website in your industry
Stock photos have an aesthetic that reads as "website photo" rather than "actual company." The lighting is perfect. Everyone is smiling at a laptop. The office has a view.
Beyond the look, stock images come from known CDNs like Unsplash and Getty with recognizable URL patterns. Automated tools can detect them in under a second.
At minimum, replace the hero image with something specific to your product or team. A real screenshot of the product converts better than an illustration of people collaborating.
The About page could have been written for any company
AI generates About pages that describe the company in terms that apply to everyone. "We believe technology can change the way businesses operate." "Our mission is to empower teams."
Write two or three sentences that could only be true of your company: the year you started, what you noticed was broken, what you built to fix it. Even a single paragraph with those three elements is worth more than a full AI-generated section.
The conversion funnel breaks somewhere
One of the most reliable signs of a vibecoded site is a funnel where the CTAs look good but the connections between them are broken. The "Get started" button goes to a pricing page. The pricing page has no way to actually get started.
Walk through your full conversion flow as a new visitor. Click every button and link. If any step breaks, fix it before spending another dollar on traffic.
The metadata is stale or generic
Copyright years, blog post dates, and case study timestamps tell visitors how recently anyone looked at the site. A copyright year from two years ago signals neglect.
Meta descriptions and page titles generated by AI tools tend to be accurate but uncompelling. They describe the page but do not address the question someone would actually type into a search engine. Rewrite your meta titles and descriptions with that question in mind.
The voice changes between pages
AI tools are stateless. Every prompt produces fresh output. The result is a site where the homepage, the About page, and the pricing page were all written by a slightly different version of the same model with slightly different instructions.
The homepage uses formal language. The blog is casual. The product page sounds technical. Visitors cannot get a read on what kind of company this is. Pick two or three words that describe your voice and check every page against them.
Running the audit
You can check for these signals manually. SiteBlob runs an automated scan against your public URL and surfaces placeholder text, stock image CDNs, generic testimonial patterns, broken CTAs, stale copyright years, and 800+ other checks with the exact HTML location of each finding.